How do you know that the summer movie season is officially done? Check the box office and if it looks like this weekend, it’s over. The months of massive openings and long legs are over. Welcome to the doldrums that are late August and September.
Although they differ in style and tone in every way imaginable, ‘The Expendables 2‘ and ‘The Bourne Legacy‘ are both action movies and they share the same audience (people who like watching people beat up other people). The slick, modern ‘The Bourne Legacy’ was last week’s box office champion, so everyone was wondering if its success would cut into the opening of the brawny, ’80s throwback that is ‘The Expendables 2.’ Or vice versa. Well, the numbers are in…
After nearly a month at the top of the box office, Batman has fallen. In his place stand two new Hollywood champions: ‘The Bourne Legacy‘ and ‘The Campaign,’ both of which opened to strong numbers. Still, these solid openings won’t blow anyone’s socks off, mainly because we’ve seen the likes of these do so much better in the past.
Hey there, ‘Total Recall.’ You know how you were supposed to be pretty big movie? Well, hopefully you’re sitting down because, well…you’re not. You see, there’s this little thing called ‘The Dark Knight Rises‘ that isn’t a remake of a much-beloved film and it doesn’t star Colin Farrell and people actually seem to generally kinda’ like it. Yeah, sorry buddy. You didn’t stand a chance.
With the exception of poor Katy Perry, everyone was a winner at the box office this week. Seriously. Of the top ten films, nine of them either opened well or held well, making this one of the most consistent weekends of the summer season. Filmmakers and studios: pat yourselves on the backs. You’ve earned this one.
When it comes to winning big at the box office, never bet against Pixar. ‘Brave‘ is not only the acclaimed animation studio’s thirteenth film, it is their thirteenth film to open at number one at the box office. It’s a track record that just about everyone else in Hollywood would kill for.
For those of us who follow the box office, this weekend was a case of deja vu. Once again, ‘Madagascar 3: Europe’s Most Wanted‘ headlined the top ten and once again, ‘Prometheus‘ snatched the number two spot. Both films managed to keep their momentum despite the opening of two new releases starring two of the biggest movie stars in the world. That’s good news if you’re ‘Madagascar 3′ or ‘Prometheus,’ but pretty bad news if you’re Tom Cruise or Adam Sandler.
It’s difficult to imagine two more different films going head-to-head at the box office. However, by appealing to completely different audiences, ‘Madagascar 3: Europe’s Most Wanted‘ and ‘Prometheus‘ both managed to emerge from the weekend as big winners, making this the first weekend in months where two new major releases opened strong.
Poor Barnabas Collins never stood a chance. Tim Burton’s ‘Dark Shadows‘ found itself clobbered to death over the weekend courtesy of Earth’s Mightiest Heroes, who rode a perfect cocktail of hype and stellar word-of-mouth to an unprecedented second weekend. It’s no longer a question of whether or not ‘The Avengers‘ will be one of the biggest movies of all time, mainly because it already is one of the biggest movies of all time: after only nineteen days, it’s crossed the $1 billion mark. The question we should be pondering now is whether or not it will become the biggest movie of all time.
We knew it was going to make a lot of money. We knew there was a possibility that it would break box office records. What we didn’t know was that ‘The Avengers’ wasn’t just going to break the record for biggest box office opening of all time — it was going to smash it. Obliterate it. Pulverize it. Treat it like the Hulk treats puny human architecture. In three days, ‘The Avengers‘ took in over $200 million at the domestic box office.
Normally, the Weekend Box Office Report tends to shy away from covering the international box office. However, we’re making an exception this week, mainly because the domestic box office was hopelessly anemic and ‘The Avengers‘ opened everywhere not called the United States and took in an absolutely absurd amount of cash. Between 39 territories, Marvel’s hotly anticipated Superhero Team-Up Extravaganza earned an astonishing $178.4 million, shattering opening records across the globe.
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