You're Pronouncing These Magic Valley Business Names Wrong

I've lived in Twin Falls since 1987. You'd think I know how to pronounce all the names of places around the valley.

I thought I had gotten past all the hard ones when I moved here in '87. Words like Shoshone, (not Shoshon-EE) Buhl, Filer... And local businesses like Brizee Heating. (Bri-ZEE, not Breezy.) I've lived here long enough to have screwed them up once or twice and now I know better.

When you start to think about it, there's a number of Twin Falls businesses whose names aren't exactly pronounced like you'd think.