How Did Idaho Not Invent This Underground Beer Fridge First? (WATCH)

It appears this guy is in Germany, but he needs to move to Idaho right now. He has invented something that absolutely should have been thought of here first. It's an ingenious underground beer fridge.

Even though I don't drink, this thing is awesome. So many things to praise, where to start?

First, I love that the control is hidden under his gutter above ground. Don't want a dog (or clever squirrel) to find your beer stash, do you?

Second, using the ground's natural insulating power is ecological, too. His brews remain cool in the winter (but, not too cold) and should be preserved in warm weather, too. Perfection.

Since alcohol is not my thing, maybe I'll mess around with root beer cans. That will only end well, right?