The ice bucket challenge has been running wild like my kids at WalMart - it's everywhere! And I think it is great. Whether everyone donates or not - the videos are raising money and a ton of awareness about ALS.
The internet is an amazing source of information. The bad news is that all the information online is not true! I could easily write that I am the most handsome and richest man in the world - but that doesn't make it true...but maybe it is.