Kids Choose Cartoon Branded Cereal Regardless Of Taste

When I was a kid I usually ate the generic brand cereals - which in hind sight tasted great.  But when mom brought home the name brand stuff with the well know cartoon character - it was like she had brought home a steak! According to a new study, kids think that cereal featuring cartoon characters on the box taste better than cereal in boxes with no cartoon characters.

via Cartoon Branding Affects Kids' Cereal Choice, Regardless of Taste.