The Cinnamon Challenge Arrives In The Magic Valley

If you've never heard of the cinnamon challenge, it's a YouTube phenomenon where you try to swallow a spoonful of cinnamon.  It is really a stupid action that's virtually impossible, and causes people to choke, gag, cry - and possibly have breathing problems and asthma attacks.  So far this year, poison control centers have gotten 139 calls from the cinnamon challenge, up from 51 last year.  But before I knew it was dangerous, a few friends and I decided to give it a go. I failed about 15 seconds in and one of the other guys actually succeeded. But even though he finished - it was still gross. So...don't swallow cinnamon. Watch my attempt in the video below - I'm the failure on the left and the guy in red finishes about a minute 45 in.